Wednesday, August 30, 2006

RE: Free Pitching What am I worth.

Regarding Gulia's post below, there is a great website about this issue:

Not only does working on spec de-value our profession, it is also a disservice to the client.

A good analogy that illustrates the point well is here:

Free Pitching, what am I worth.

On the 25.08.06 I read some though provoking material about one of the dilemmas of a designer, the practice of “free pitching”
Free pitching is a term which describes providing free design services with the hopes of follow up work.
Free pitching may be initiated by a customer who infers it may be beneficial to future business, or it may be initiated by a designer who provides free services in the hopes of later payment.
Free pitching is a practice condemned by professional design organisations around the world because it undermines the value of design services and destroys the professionalism of designers.
More about the whys and wherefore3s of free pitching may be found at

On the same site is an item about design competitions, whether they are beneficial or not, hope you enjoy it!
I quote
“What about design competitions?
Design competitions are a good example of the difficult grey area surrounding the issue of pitching. The DIA definition of pitching has attempted to allow room for designers to enter genuine competitions if they really wish to do so.
However great caution should be observed to ensure that the competition is indeed genuine, and that you have not crossed the line into a cleverly disguised pitch.
The grey area surrounding competitions is that the benefit in winning them is usually all about gaining publicity, which, it could be argued, is ultimately about generating a future commercial advantage.
However much ego gratification is involved in the short term, any designer winning a competition would reasonably like to expect that the status of winning a competition might translate somewhere down the track into potential new business enquiries.
This therefore fulfils at least one of the DIA’s definitions of a potential pitch.
How commercial is it?
To determine whether you are entering a genuine competition or a cleverly disguised pitch, a professional designer should apply the various questions of commerciality outlined in the DIA definition of a pitch.
Is the winning design likely to be used in the future as a commercially realised product? Does the competition holder own any commercial rights to the winning design? Is the competition holder a commercially established concern with a record for using or manufacturing competition designs further down the track?
What is the nature of your reward?
What is the exact nature of your ‘prize’ for winning the competition? Do you receive, or expect to receive, any payment in any form for the design work you have embarked upon? Are you competing against other designers with a history of pitching for other design work? Ultimately, it is up to you as a professional designer to decide whether a competition is uncomfortably close to being a pitch or not, and act accordingly.”
This has given me some industry insight, now I’m back off to my corner.

Monday, August 28, 2006

Quote - Jessica Helfand

“Graphic design is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines, including art and architecture, philosophy and ethics, literature and language, science and politics and performance.

“Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in Bibles, on taxi receipts and on websites, on birth certificates and on gift certificates, on the folded circulars inside jars of aspirin and on the thick pages of children's chubby board books.

“Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R. It is the bright green logo for the New York Jets and the monochromatic front page of the Wall Street Journal. It is hang-tags in clothing stores, postage stamps and food packaging, fascist propaganda posters and brainless junk mail.

“Graphic design is complex combinations of words and pictures, numbers and charts, photographs and illustrations that, in order to succeed, demands the clear thinking of a particularly thoughtful individual who can orchestrate these elements so they all add up to something distinctive, or useful, or playful, or surprising, or subversive or somehow memorable.

“Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.”

- Jessica Helfand

Sunday, August 27, 2006

blogger number won

DESIGN SANDAL....................................................
A.G.D.A. {australian graphic design association }


For many reasons, most clearly to build a profile and recognition of local talent for the business outcomes they can create. Perhaps more importantly to give this vocation a voice to promote philosophical discussion and questioning, enhancing the depth of the Australian culture. To the average Australian, graphic design has a low profile compared to our European cousins.
Graphic design would appear to have little relevance to Australian every day life, unlike the more easily understood design in furniture, architecture, automotive and clothing industries. Graphic design traits in the recognition stakes rate low due to it's lack of direct product. That is, a products packaging will affect the purchase but the general public do not buy 'just the graphic design'.
Could it be the lack of a local identity is a result of an industry that struggles to communicate it's profession to the general public. Conceivably this perception has been compounded by the lack of celebration in the broader sense of our own local design heroes. To paraphrase a quote from a feedback forum to the A.G.D.A.
"The potential of Australian design has a rich history influenced by many factors, mostly cultural. The design industry flourishes in Australia, but why is there so little coverage in the media? Designers should surely be percieved as pioneers and reflectors of our society."


The graphics arts course that I am currently involved in has awakened me to the fact that the whole world is one big design, from toilet paper to cathedrals. Out there somewhere, a person or a team of people was responsible for the design of every man made object that you observe.


Saturday, August 26, 2006


Design is not the abundance of simplicity. It is the absence of complexity.
- Anonymous